Cookies are fundamental building blocks of web analytics tools. It is small chunk of software code placed into visitor browser to track the some vital information about visitor.

But, with regard to web analytics cookies in general and site catalyst or google analytics cookies in particular usage of cookies is governed by Personally Identifiable Information ( PII) governed by “European ePrivacy Directive

Cookies can be classified as First Party and Third Party Cookies.

First party cookies are domain specific cookies placed in visitor browser by web analytics vendor on behalf of customer. Upon placing first party cookies, visitor information collected by Adobe site catalyst will not share with any other domain or party.

As a first part cookie, it collects all data anonymously with no reference to any personal data what so ever.

First Party cookies set by site catalyst Reporting and Analytics recognizes visitors who traverse across sub domain and Top Level Domains. For example first party cookies set on also recognizes the visitors who traverse across music. or music.

First Party cookies are :

  1. s_cc : This is cookie checks whether browser has enabled to accept the cookies are not. The default value is true , i.e. cookies are enabled, if not it is ‘false’
  2. s_sq : This cookie is to keep the click map data from previous page.

Third Party Cookies

Adobe also uses third party services like and to track and collect visitors data. These cookies are third party cookies where in data collected by these 3rd parties may share data[there is no evidence] with other other domains, to target user on other domains for Remarketing or Re Targeting purpose. On other hand majority of browsers have sophisticated filters to reject third party cookies due to security concerns. To surprises , even first party cookies can also be rejected. This threatens the accuracy of web analytics data being collected by enterprise level web analytics tools.

s_vi[##] is third party unique visitor identification cookies placed by if you had chosen to go with third party cookies. On other hand, you can opt for first part cookie, if you could choose to work with first party cookies.

Last but important,Site catalyst cookies usage is governed by “European Union ePrivacy Directive”, learn from the leader. Happy visit to Adobe Digital Marketing Blog for more information about European Union ePrivacy Directive

Subscribe to E-Book
Join over 10000 visitors who are receiving newsletter and learn SEO, SEM and Web Analytics to increase traffic and monetize your website.
We hate spam. Your email address will not be sold or shared with anyone else.