The Right Content Deserves “Re sharing”
Probably the oldest statement I have been hearing from the ages is Content is King, Queen and Everything. Thanks to Digital Marketing for bringing so much value for Content.
Content Marketing has branched out of Digital Marketing stem to grow as a strong arm and yet highly integral part of digital marketing.
Content Marketing Strategies are evolved and embraced by few and few others are just as ignorant as they were.
In my opinion, a successful Content Marketing has 4 integral phases, and are equally important. One fails rest all phases or parts just collapse :
- Content Ideation
- Content Generation
- Content Distribution
- Measuring your content success
Marketing Integration is order of the day. If you could look around any vendor who ships out his techno-marketing platforms, they all have nuts and bolts tied together to give required boost for your marketing.
Recently, LinkedIn has shared Tactical Plan for Content Marketing. LinkedIn has put 5 opportunities available for Marketers from Brand Awareness, relationship building,generating qualified leads to building quality back links and driving targeted traffic.
- LinkedIn Company & Showcase Pages.
- LinkedIn SlideShare
- Publishing on LinkedIn
- LinkedIn Sponsored Updates and Direct Sponsored Content
- LinkedIn Groups
All above mentioned 5 opportunities are integrated content marketing tactical plan with each function is successfully measurable with meaningful metrics to derive the right insights into your Content Marketing Strategy.